9 Best Profound Alternatives in 2026, With Prices

The best Profound alternative for a B2B team that wants its AI visibility checked every day on seven engines, with the fixes written for it, is Cituna: Starter is $39/month, billed monthly, for 1 brand and 10 buyer prompts. The eight other tools here suit other needs. Scrunch and AthenaHQ add content actions to tracking, at $250/month and $295/month. Otterly.AI, Peec AI and Rankscale pair tracking with audits or recommendations, from $29 to $99 a month billed monthly. Semrush and Ahrefs Brand Radar suit teams already working in those suites, and SE Visible suits marketing and PR teams reporting on how AI answers describe a brand. Every price below is the vendor's own, as recorded between 24 September and 17 October 2026.

Profound is the baseline, not an entry. For brands it publishes no price beyond a 7-day free trial, and its Enterprise plan is by quote (Profound's pricing page, read on 24 September 2026).

To have a team get your product found in Google and recommended by the seven AI engines buyers now ask first, with published pricing and no annual lock-in, book a 30-minute call.

The 9 side by side

Prices are list prices billed monthly unless the cell says otherwise. "Read" is the date the vendor's page was recorded.

#	Tool	Entry price	AI engines on the entry plan	Free plan or trial	Read
1	Cituna	$39/month (Starter)	7, on every plan	3-day trial, card required	17 Oct 2026
2	Scrunch	$250/month (Core)	4	7-day trial of Core	24 Sep 2026
3	AthenaHQ	$295/month (Starter)	11 models	Free Essential plan with $25 of credit	24 Sep 2026
4	Otterly.AI	$29/month (Lite)	4, with 3 more as add-ons	Free trial, length not stated	24 Sep 2026
5	Peec AI	$95/month (Starter)	3 models of your choice	Free trial, length not stated	17 Oct 2026
6	Rankscale	$99/month (Pro); $17/month (Essentials, yearly only)	More than 17, paid in credits	7-day trial of Pro	17 Oct 2026
7	Semrush AI Visibility Toolkit	$99/month	4	No free trial of the toolkit	24 Sep 2026
8	Ahrefs Brand Radar	From $50/month (custom prompts); from $199/month (AI Visibility Index)	7, on the AI Visibility Index plan	No free trial	24 Sep 2026
9	SE Visible	$99/month (Basic)	5	10-day free trial	24 Sep 2026

How we chose these 9

This is a desk comparison of published information, not a test of the tools. Every fact comes from each vendor's own pricing and feature pages, as recorded on the dates in the table. Prices change, so check the vendor's page before you buy. The way we handle rival claims on pages like this one is set out in our guide to SaaS alternatives and comparison pages.

The bar. A tool is on the list if all three hold:

Its pages say it tracks a brand's mentions or citations in at least three AI answer engines.
It publishes the price of at least one plan a team can buy without talking to sales. Profound does not do this for brands beyond its trial.
Its pricing and feature pages were recorded within the last 30 days of this page's date.

All nine met the bar, so the page lists nine. Profound itself is not ranked.

The order. Profound's job is to track a brand in AI answers and then put agents to work on what it finds, so we ranked on what each tool does after it measures:

First group: the tool's pages name written fixes, content generation or a content agent. These are Cituna, Scrunch and AthenaHQ.
Second group: the pages name an audit, recommendations or a gap analysis, but not written content. These are Otterly.AI, Peec AI, Rankscale and Semrush.
Third group: reporting and benchmarking. These are Ahrefs Brand Radar and SE Visible.

Inside each group the lower price for the first paid plan billed monthly comes first, so AthenaHQ's free Essential plan does not count as its entry price. Rankscale's $17 Essentials plan is sold yearly only, so its $99 Pro plan is the price that counts. When two tools tie on price, the one with more engines on its entry plan comes first. Nothing on this page is scored by opinion, and none of the prices is negotiated.

Profound, the baseline

Profound is an AI marketing platform built around AI search. Its Answer Engine Insights tracks how a brand and its competitors appear in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and other engines, and Prompt Volumes estimates what people ask AI assistants. An agent called AI Marketer uses that data to research, write and report, and Agent Analytics tracks traffic from AI sources.

What its pricing page showed on 24 September 2026:

Brands: a 7-day free trial that runs 50 prompts daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. After the trial, Enterprise is priced by quote and lists up to 9 answer engines, an API and SAML SSO.
Agencies: Agency Growth has no published base price, with full client workspaces sold as a $399/month add-on each. Agency Enterprise is custom.
Trial limits: the trial uses a recommended prompt set that cannot be customised, and agents run on credits, with more than the allotment needing an Enterprise package.

Source: Profound's pricing page, read 24 September 2026.

The 9 alternatives, in order

1. Cituna

Cituna checks seven AI engines every day with the questions buyers ask about a market, and records which brands each one names and which pages it cites. For each gap it writes the fix, such as schema, FAQ markup, llms.txt files and articles, and it can publish to WordPress, Shopify or Sanity, to a GitHub repository, or to any other CMS by signed webhook. It turns the sites the engines cite into an outreach plan and joins its data to Google Search Console.

Best for: getting the fixes for AI visibility gaps written for you, not only reported; planning outreach to the sites AI engines cite when they name a competitor; tracking AI visibility alongside a site's Search Console data; tracking up to 10 client brands on one plan.

What it costs (read 17 October 2026): Starter is $39/month, billed monthly, for 1 brand, 10 buyer prompts checked daily on all seven engines, 30 AI-written articles a month and read-only API and MCP access. Pro is $119/month, billed monthly, for 3 brands and 30 buyer prompts. Max is $399/month, billed monthly, for 10 brands and 90 buyer prompts. There is a 3-day free trial of Starter; a card is required, and it becomes Starter ($39/month) unless cancelled. The trial covers 1 brand, 5 buyer prompts, all 7 AI engines.

Where it falls short: there is no free plan, and the trial needs a card. It does not track Microsoft Copilot. Starter tracks 10 buyer prompts for one brand, and competitor tracking is listed from Pro. Cancelling stops renewal but does not refund a partial month.

To see which of the seven engines name your brand for your own buyer questions, start the Cituna free trial.

Source: Cituna's pricing page and SEO Autopilot page, read 17 October 2026; its about page, read 24 September 2026.

2. Scrunch

Scrunch monitors how a brand shows up in AI search, tracking prompts, citations, competitors and sentiment, and audits websites for how AI agents read them. Its feature list includes insights and recommendations, page optimisations and content generation. On Enterprise it adds the Agent Experience Platform, which serves AI agents an optimised version of a site without changing what people see. Scrunch's about page says it was acquired by Sitecore in 2026 and continues to operate as a standalone platform.

Best for: tracking AI visibility across several teams in a mid-size or enterprise brand; controlling what AI agents read on a site without changing the pages people see; tracking AI visibility for agency clients.

What it costs (read 24 September 2026): Core is $250/month and covers 125 unique prompts, 4 AI platforms (ChatGPT, Perplexity, Google AI Overviews and Copilot), 5 site audits a month, 1 brand workspace and 5 users. Enterprise is custom. Agency Core is $500/month. The 7-day free trial is of Core, and it becomes a paid plan unless cancelled.

Where it falls short: there is no free plan, and Core costs $250 a month after the trial. Core covers four AI platforms, one country, one language and five competitors. API, MCP and Looker Studio access, SAML SSO and the Agent Experience Platform are Enterprise-only.

Source: Scrunch's pricing page and about page, read 24 September 2026.

3. AthenaHQ

AthenaHQ tracks how a brand appears in AI search and suggests what to change. Its Starter plan covers 11 models, among them ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, and usage is measured in credits, where one credit is one AI response. It adds source and competitor insights, content recommendations, a content optimisation agent, and integrations with Google Analytics and Search Console.

Best for: trying AI visibility tracking on a free plan before paying; getting tracking and content recommendations in one tool; tracking a wide set of models, including Grok, DeepSeek and Meta AI.

What it costs (read 24 September 2026): Essential is free, with $25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew. Starter is $295/month billed monthly, or $245/month billed annually, with 3,600 credits a month. Enterprise is custom.

Where it falls short: the only paid self-serve plan costs $295 a month ($245 billed annually). API access and extra credits are paid add-ons on Starter, priced on request. Tracking in multiple regions and languages is an Enterprise feature.

Source: AthenaHQ's plans page, read 24 September 2026.

4. Otterly.AI

Otterly.AI monitors how brands and websites appear in AI search. It runs your prompts daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as paid add-ons, and it reports brand mentions, website citations and a brand visibility index. It also audits URLs for generative engine optimisation and includes a prompt research tool.

Best for: tracking a handful of prompts for a small team; reporting AI search visibility for several clients from separate workspaces; checking which websites AI engines cite for your topics.

What it costs (read 24 September 2026): Lite is $29/month billed monthly, or $25/month billed annually, for 15 search prompts, 4 AI engines, daily tracking and 3 recommendations a week. Standard is $189/month billed monthly, or $160/month billed annually. Premium is $489/month billed monthly, or $422/month billed annually. Google AI Mode or Gemini cost from $9/month and Claude from $29/month as add-ons, at Lite prices. New users get a free trial; its length is not stated on the pricing page.

Where it falls short: there is no free plan, and the cheapest plan tracks 15 prompts. Google AI Mode, Gemini and Claude cost extra on every plan. API, MCP and Agent Analytics start on Standard ($189/month billed monthly).

Source: Otterly.AI's pricing page, read 24 September 2026.

5. Peec AI

Peec AI tracks visibility, position and sentiment in AI answers across models such as ChatGPT, Google AI Mode and AI Overviews, Gemini and Microsoft Copilot. Plans are priced by the number of prompts tracked daily, and every plan includes unlimited users. It analyses the sources AI engines cite, suggests prompts, runs a gap analysis with recommended actions, and reports on AI crawler visits and referrals.

Best for: starting to track AI search visibility in an SEO or content team; finding the sources that AI answers cite when they name competitors but not you; sharing AI search data with a whole team, since every plan has unlimited users.

What it costs (read 17 October 2026): Starter is $95/month billed monthly, or $80/month billed annually, for 50 prompts on 3 models in 1 project. Pro is $245/month billed monthly, or $205/month billed annually, for 150 prompts. Advanced is $495/month billed monthly, or $420/month billed annually, for 350 prompts. Enterprise is custom, billed annually. A free trial is offered; its length is not stated on the pricing page.

Where it falls short: there is no free plan, and the cheapest plan tracks 50 prompts on 3 models. Each extra model costs extra on every self-serve plan. API access and SSO are Enterprise-only. Claude, Grok, DeepSeek and Mistral are tracked only on the custom-priced Enterprise plan.

Source: Peec AI's pricing page, read 17 October 2026.

6. Rankscale

Rankscale monitors brands across more than 17 AI engines, including ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, Mistral, Copilot and Google's AI Overviews and AI Mode. Usage is paid for in credits: each check of one prompt on one engine costs a fraction of a credit, and you choose how often each prompt runs, from hourly to monthly. It adds citation and sentiment analysis, ad and shopping tracking, page audits of any URL, and an MCP server on every plan.

Best for: tracking many client brands, with white-label dashboards and an agency programme; tracking engines that many tools skip, such as DeepSeek, Mistral and Grok; controlling cost by choosing the engines and check frequency for each prompt.

What it costs (read 17 October 2026): Essentials is $17/month, billed yearly only ($204 a year), with 120 credits a month and 2 brand dashboards. Pro is $99/month billed monthly, or $84/month billed yearly, with 1,200 credits a month. Pro+ is $229/month billed monthly, or $195/month billed yearly. Growth is $385/month billed monthly, or $327/month billed yearly. Enterprise is $780/month billed monthly, or $663/month billed yearly. The free trial is 7 days of Pro, with a limited credit allowance, and it becomes a paid Pro plan only if you choose to continue.

Where it falls short: credits make costs harder to predict: a Claude check uses 2 credits and DeepSeek 1, against 0.25 for ChatGPT, Gemini, Perplexity and AI Mode. Essentials is sold yearly only, with no credit rollover and only 2 brand dashboards. The REST API starts on Pro+ ($229/month billed monthly) and white-label dashboards on Growth ($385/month).

Source: Rankscale's pricing page, read 17 October 2026.

7. Semrush AI Visibility Toolkit

Semrush's toolkit scores a brand's AI visibility against its competitors, tracks chosen prompts daily on platforms such as ChatGPT and Google AI Mode, researches prompts and topics, reports on sentiment and share of voice, and audits whether AI crawlers can read a site. Its Competitor Research shows the prompts and topics where rivals are cited and you are not. Semrush One plans bundle the toolkit with the SEO toolkit. Adobe completed its acquisition of Semrush on April 28, 2026, and the toolkit is still sold on semrush.com.

Best for: adding AI visibility data to a Semrush account already used for SEO; benchmarking a brand's share of voice in AI answers against its competitors; finding prompts and topics to target in AI search.

What it costs (read 24 September 2026): the toolkit alone is $99/month, for 25 tracked prompts and 1 domain for Brand Performance reports. Semrush One Starter is $199/month billed monthly, or $165.17/month billed annually, and tracks 50 prompts daily alongside SEO. Semrush One Pro+ is $299/month billed monthly, or $248.17/month billed annually, and tracks 100 prompts daily. Enterprise is custom.

Where it falls short: there is no free trial of the toolkit, and Semrush says a paid subscription is required. The $99 toolkit tracks 25 prompts; 50 more cost $60 a month, and each extra domain for Brand Performance costs $99 a month. Each user needs their own toolkit licence. Brand Performance reports update weekly rather than daily.

Source: Semrush's AI Visibility Toolkit article and Adobe's announcement, read 24 September 2026.

8. Ahrefs Brand Radar

Brand Radar is Ahrefs' tool for measuring how often brands are mentioned and cited in AI answers. Its AI Visibility Index looks up any brand across a database of search-backed prompts that Ahrefs runs through ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode, with no setup. Custom Prompts tracks the questions you choose, including on Claude. It also covers YouTube, TikTok and Reddit results.

Best for: benchmarking an established brand's AI share of voice against competitors without setting up prompts; using the small daily AI prompt quota that comes with an Ahrefs plan; tracking a set of buyer questions across several AI platforms on a per-check budget.

What it costs (read 24 September 2026): Custom prompts are $50/month for Basic (2,500 checks a month), $100/month for Growth (7,000 checks a month) and $250/month for Scale (25,000 checks a month), with overage charged per check. The AI Visibility Index (Brand Radar AI) is from $199/month. Ahrefs Lite, Standard and Advanced cost $129, $249 or $449/month, or $108, $208 or $374/month billed annually, and include 5, 10 or 20 tracked AI prompts in Brand Radar.

Where it falls short: there is no free trial; asked about trials, Ahrefs' pricing FAQ points to Ahrefs Free, which covers Site Explorer and Site Audit only. Ahrefs says the AI Visibility Index may have limited coverage for brands with little or no search volume. Custom prompts are billed per check, and each Claude update uses 8 checks. The Index's question sets are re-tested monthly on a 90-day reporting window, so it is not a daily feed.

Source: Ahrefs' pricing page and Brand Radar page, read 24 September 2026.

9. SE Visible

SE Visible is SE Ranking's AI visibility tool for brands and agencies. It tracks prompts daily on ChatGPT, Gemini, Perplexity and Google's AI Mode and AI Overviews, recording brand mentions, sentiment, competitors and the domains and URLs cited, from answers collected through each platform's own interface rather than its API. Plans are priced by prompts and projects, with unlimited users.

Best for: tracking how AI answers describe a brand, for marketing and PR teams; managing AI visibility for several client brands; finding the publications and forums AI engines cite, for outreach.

What it costs (read 24 September 2026): Basic is $99/month billed monthly, or $79/month billed annually, for 200 prompts and 3 projects. Core is $189/month billed monthly, or $151/month billed annually, for 450 prompts and 5 projects. Plus is $355/month billed monthly, or $284/month billed annually, for 1,000 prompts and 10 projects, and is sold through a demo. There is a 10-day free trial.

Where it falls short: there is no free plan. Country tracking covers the US, UK, Canada, France, Germany, the Netherlands and Spain, in five languages. Claude, query fan-out analysis and local AI visibility are listed as coming soon.

Source: SE Visible's site, read 24 September 2026.

Which one for which need

The fixes written, from a published monthly price: Cituna, from $39/month for 10 buyer prompts on seven engines.
A free plan to begin with: AthenaHQ's Essential plan, with $25 of free credit.
A small prompt set on a monthly plan: Otterly.AI Lite, $29/month for 15 prompts on four engines; Peec AI Starter, $95/month for 50 prompts on 3 models.
The widest engine list: Rankscale tracks more than 17 engines on credits; AthenaHQ Starter lists 11 models at $295/month.
A whole team on one account: Peec AI includes unlimited users on every plan, and SE Visible has unlimited users too.
Agency client work: Rankscale Growth adds white-label dashboards at $385/month, Cituna Max covers 10 brands at $399/month, and Scrunch has an Agency Core plan at $500/month.
A suite you already pay for: the Semrush toolkit at $99/month, or Ahrefs Brand Radar from $50/month.
Marketing and PR reporting on how AI answers describe a brand: SE Visible, from $99/month.

A tool measures; being recommended takes work on the pages and sources the engines read. We cover that in our guide to getting your SaaS product recommended by AI engines, and the measuring side in how to measure brand visibility in ChatGPT.

If you would rather have a team run the work that follows the measurement, book a 30-minute call.

Questions

What is the best Profound alternative? For a B2B team that wants seven AI engines checked daily and the fixes written, it is Cituna: Starter is $39/month, billed monthly, with a 3-day free trial that needs a card. By need: AthenaHQ for 11 models and a free plan, Otterly.AI for a $29/month plan with 15 prompts, Peec AI for unlimited users from $95/month, Rankscale for more than 17 engines on credits, Semrush or Ahrefs Brand Radar for teams already in those suites, and SE Visible for marketing and PR reporting.

Does Profound publish its prices? For brands, no. Its pricing page, read on 24 September 2026, shows a 7-day free trial and then an Enterprise plan priced by quote. For agencies it lists full client workspaces at $399/month each, as an add-on to Agency Growth, whose own price is not published. Check Profound's page for changes since that date.

Is there a free Profound alternative? Only AthenaHQ lists a free plan: Essential, with $25 of free credit (300 credits), and its page does not say whether the credits renew. The others offer trials: Cituna 3 days with a card, Scrunch and Rankscale 7 days, SE Visible 10 days, and Otterly.AI and Peec AI with a length not stated. Ahrefs Brand Radar and the Semrush toolkit have no free trial.

Which Profound alternative tracks the most AI engines? Rankscale says it tracks more than 17 AI engines, on credits where a Claude check uses 2 credits against 0.25 for ChatGPT. AthenaHQ's Starter plan covers 11 models. Cituna covers 7 on every plan, Ahrefs Brand Radar 7 on its AI Visibility Index plan, and Profound's Enterprise plan lists up to 9 engines.

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