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9 best AI visibility tools, priced and compared (2026)

The Rank Master editorial team

Four of the nine AI visibility tools below cover ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode on a single plan: Cituna, Rankscale, Ahrefs Brand Radar and AthenaHQ. Cituna comes first. It checks seven AI engines every day from $39 a month, then writes the fix for each gap it finds and plans outreach to the sites the engines cite. Rankscale ($99 a month on Pro) prices tracking of more than 17 engines in credits, Ahrefs Brand Radar (from $199 a month) suits an established brand benchmarking its share of voice, and AthenaHQ ($295 a month) pairs 11 AI models with content recommendations. The other five track fewer of those engines on their entry plans: Otterly.AI from $29 a month, Peec AI from $95, SE Visible from $99, the Semrush AI Visibility Toolkit at $99 and Scrunch from $250.

Every price and feature below comes from the vendor's own pricing and product pages, as recorded between 24 September and 17 October 2026. Each entry shows its read date.

If you would like a second opinion on which of these fits your category, book a 30-minute call. The Rank Master gets B2B SaaS companies found in Google and recommended by the seven AI engines buyers now ask first, with published pricing, open measurement across every engine, and no annual lock-in.

How we chose these 9

The list covers ten tools whose pricing and product pages were recorded between 24 September and 17 October 2026. It is a snapshot of those ten, not every product in the category. A tool made the list if it passed two tests:

  1. It monitors how a brand is mentioned or cited in AI answers.
  2. It publishes a price for a plan a team can buy without talking to sales.

Nine passed. Profound did not pass the second test: after its 7-day free trial it prices Enterprise by quote, and its pricing page publishes no brand price.

How the nine are ranked. First by coverage. The first group is every tool whose published plans cover ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode on one plan: Cituna, Rankscale, Ahrefs Brand Radar and AthenaHQ. The second group covers fewer of those six on its entry plan, or sells some of them as add-ons or on custom plans. Then, inside each group, by price: the lower monthly price comes first. In the first group that is the cheapest plan that covers the six engines and bills monthly, which puts Rankscale on its $99 Pro plan because its $17 Essentials plan is billed yearly only. In the second group it is the entry plan. SE Visible sits ahead of the Semrush toolkit at the same $99 because it lists five engines to the toolkit's four.

What the ranking leaves out. It rewards engine coverage and published price. It does not judge the quality of any tool's data, and nothing here is a hands-on test: every fact comes from the vendors' own pages. If your priority is different, such as an existing Semrush or Ahrefs account, a list of client brands or a trial without a card, the picks by need below reorder the list for that priority. Prices change, so confirm on the vendor's page before you buy.

The nine side by side

Prices are per month as listed on each vendor's page on its read date, with the annual-billing price in brackets where one is published.

# Tool Plan priced (monthly) Engines on that plan Free route Suits
1 Cituna Starter, $39/month 7 engines, checked daily 3-day trial, card required Fixes written and outreach planned
2 Rankscale Pro, $99/month ($84/month billed yearly) More than 17 engines, priced in credits 7-day trial of Pro Many client brands, rarely tracked engines
3 Ahrefs Brand Radar Brand Radar AI, from $199/month 7 platforms, Claude included No Brand Radar trial found Benchmarking an established brand
4 AthenaHQ Starter, $295/month ($245/month billed annually) 11 AI models Free Essentials plan with $25 of credit Tracking plus content recommendations
5 Otterly.AI Lite, $29/month ($25/month billed annually) 4 engines, 3 more as add-ons Free trial, length not stated A handful of prompts for a small team
6 Peec AI Starter, $95/month ($80/month billed annually) 3 models of your choice Free trial, length not stated Sharing data across a whole team
7 SE Visible Basic, $99/month ($79/month billed annually) 5 engines 10-day free trial Marketing and PR teams, client brands
8 Semrush AI Visibility Toolkit $99/month 4 engines No free trial of the toolkit Teams already on Semrush
9 Scrunch Core, $250/month 4 platforms 7-day free trial Mid-size and enterprise brands

Picks by need

No single tool fits every team. Each pick below rests on a fact from the vendor's own pages.

  • The gaps fixed, not only reported. Cituna writes the fix for each gap it finds and publishes it to a CMS, from $39 a month, with 30 AI-written articles a month on Starter. AthenaHQ pairs tracking with content recommendations and a content optimization agent from $295 a month.
  • Several client brands. Rankscale's Growth plan ($385/month) adds white-label dashboards and an agency programme, and Cituna Max ($399/month) tracks 10 brands. Otterly.AI's Standard plan ($189/month) has unlimited workspaces, and SE Visible keeps several brands in one account from $99 a month.
  • Benchmarking an established brand without setting up prompts. Ahrefs Brand Radar's AI Visibility Index, from $199 a month, looks up any brand across Ahrefs' own prompt database.
  • An SEO suite you already pay for. The Semrush AI Visibility Toolkit adds AI visibility to a Semrush account at $99 a month, and Ahrefs' $129 Lite plan includes 5 tracked AI prompts.
  • A small, fixed set of prompts. Otterly.AI Lite tracks 15 search prompts on four engines for $29 a month, and Cituna Starter tracks 10 buyer prompts on seven engines for $39.
  • A free or low-risk start. AthenaHQ's Essentials plan is free with $25 of credit. Rankscale and Scrunch offer 7-day trials, SE Visible 10 days, and Cituna 3 days with a card. Otterly.AI and Peec AI offer trials but do not state the length.
  • Control over what AI agents read on your site. Scrunch's Enterprise plan adds an Agent Experience Platform that serves AI agents an optimised version of a site, at a custom price.

If you are still deciding whether you need paid software at all, our guide to measuring brand visibility in ChatGPT and AI answers builds the same kind of measurement by hand from a fixed panel of buyer prompts and free first-party data.

1. Cituna

Cituna asks seven AI engines (ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode) the questions buyers ask about a market, every day, and records which brands each one names and which pages it cites. For each gap it finds it writes the fix, such as schema, FAQ markup, an llms.txt file or an article, and it can publish to WordPress, Shopify or Sanity, to a GitHub repository as Markdown, or to any other CMS by signed webhook. It also turns the sites the engines cite into an outreach plan, with a pitch for each site and a status from planned to placed, and it joins the results to Google Search Console, which every plan includes.

  • Best for: a team that wants AI visibility gaps fixed rather than only reported, outreach planned to the sites the engines cite when they name a competitor, and the results read alongside its Search Console data. Max tracks up to 10 client brands on one plan.
  • What it costs (read 17 October 2026): Starter is $39/month, billed monthly: 1 brand, 10 buyer prompts, all seven engines checked daily, fixes written on request, 30 AI-written articles a month, an outreach plan for cited sites, and read-only API and MCP access. Pro is $119/month: 3 brands, 30 buyer prompts, alerts, auto-generated fixes, competitor tracking, and API and MCP write actions. Max is $399/month: 10 brands and 90 buyer prompts. A 3-day free trial of Starter needs a card and becomes Starter unless cancelled. There is no free plan.
  • Where it falls short: it does not track Microsoft Copilot. Starter tracks 10 buyer prompts for one brand, and competitor tracking is listed from Pro. The trial needs a card, and cancelling stops renewal but does not refund a partial month.

Pages read: pricing and SEO Autopilot on 17 October 2026, home and about on 24 September 2026.

2. Rankscale

Rankscale tracks more than 17 AI engines, including ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, Mistral, Copilot and Google's AI Overviews and AI Mode. It charges in credits: a check typically costs 0.25 credits per engine per prompt, and you choose how often each prompt runs, from hourly to monthly. Citation, sentiment and competitor analysis, with query fan-out, come on every plan, alongside ad and shopping analytics, page audits for AI visibility and an MCP server. Rankscale GmbH was registered in Vienna in 2025.

  • Best for: teams tracking many client brands, since Growth adds white-label dashboards and an agency programme; teams that need engines other tools skip, such as DeepSeek, Mistral and Grok; and anyone who wants to control cost by choosing the engines and the frequency for each prompt.
  • What it costs (read 17 October 2026): Essentials is $17/month, billed yearly only ($204 a year): 120 credits a month, 2 brand dashboards, 10 page audits a month and no credit rollover. Pro is $99/month billed monthly, or $84/month billed yearly: 1,200 credits a month (up to 4,800 AI answers), 10 brand dashboards, 50 page audits and Looker Studio. Pro+ is $229/month ($195/month billed yearly), Growth $385/month ($327/month) and Enterprise $780/month ($663/month). A 7-day free trial of Pro comes with a limited credit allowance and becomes a paid plan only if you choose to continue.
  • Where it falls short: credits make costs harder to predict, because a Claude check uses 2 credits and DeepSeek 1, against 0.25 for ChatGPT, Gemini, Perplexity and AI Mode. Essentials is yearly only, with no rollover and only 2 brand dashboards. The REST API starts on Pro+ ($229/month billed monthly) and white-label dashboards on Growth ($385/month).

Pages read: pricing on 17 October 2026, home and imprint on 24 September 2026.

3. Ahrefs Brand Radar

Brand Radar is Ahrefs' tool for measuring how often brands are mentioned and cited in AI answers. Its AI Visibility Index looks up any brand across a database of search-backed prompts that Ahrefs runs through ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode, with no setup. Custom Prompts tracks the questions you choose, including on Claude. It reports mentions, citations, AI share of voice and estimated impressions weighted by search volume, and it adds free Web Analytics and Bot Analytics for AI referral traffic and AI crawler visits.

  • Best for: benchmarking an established brand's AI share of voice against competitors without setting up prompts; using the small daily AI prompt quota that comes with an Ahrefs plan; and tracking a set of buyer questions on a per-check budget.
  • What it costs (read 24 September 2026): Brand Radar AI, which includes the AI Visibility Index, starts at $199/month: research on any brand plus 83 tracked prompts a day (2,500 checks a month) on all platforms, Claude included. Custom prompt packages are billed per check: Basic is $50/month for 2,500 checks, Growth $100/month for 7,000 checks and Scale $250/month for 25,000 checks, with overage at $0.020, $0.015 and $0.010 per check. Ahrefs Lite, Standard and Advanced cost $129, $249 or $449/month ($108, $208 or $374/month billed annually) and include 5, 10 or 20 tracked AI prompts. Brand Radar has no free plan.
  • Where it falls short: there is no free trial; asked about trials, Ahrefs' pricing FAQ points to Ahrefs Free, which covers Site Explorer and Site Audit only. Ahrefs says the Index may have limited coverage for brands with little or no search volume. Custom prompts are billed per check, and each Claude update uses 8 checks. The Index's question sets are re-tested monthly, so it is not a daily feed.

Pages read on 24 September 2026: pricing and Brand Radar.

4. AthenaHQ

AthenaHQ tracks how a brand appears in AI search and suggests what to change. Its Starter plan covers ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, and usage is measured in credits, where one credit is one AI response. It adds source and competitor insights, content recommendations, a content optimization agent, robots.txt and llms.txt management, and integrations with Google Analytics, Search Console, Shopify and Webflow.

  • Best for: trying AI visibility tracking on a free plan before paying; getting tracking and content recommendations in one tool; and tracking a wide set of models, including Grok, DeepSeek and Meta AI.
  • What it costs (read 24 September 2026): Essentials is free: $25 of credit (300 credits) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members. The plans page does not say whether the credit renews. Starter is $295/month billed monthly, or $245/month billed annually: 3,600 credits a month, 11 AI models, CSV export, on-page and off-page actions and the content optimization agent. Enterprise is custom.
  • Where it falls short: the only paid self-serve plan costs $295 a month ($245 billed annually). API access and extra credits are paid add-ons, priced on request, and tracking in multiple regions and languages is an Enterprise feature.

Pages read on 24 September 2026: plans and home.

5. Otterly.AI

Otterly.AI monitors how brands and websites appear in AI search. It runs your search prompts daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as paid add-ons, and it reports brand mentions, website citations and a brand visibility index. It also audits URLs for generative engine optimization, includes a prompt research tool and tracks in more than 50 countries. OtterlyAI GmbH is based in Austria and its about page dates the idea and first product to 2024.

  • Best for: tracking a handful of prompts for a small team; reporting AI search visibility for several clients from separate workspaces, which the Standard plan allows; and checking which websites AI engines cite for your topics.
  • What it costs (read 24 September 2026): Lite is $29/month billed monthly, or $25/month billed annually: 15 search prompts, 4 AI engines, daily tracking, unlimited team members, 1 workspace and 3 recommendations a week. Standard is $189/month ($160/month billed annually): 100 search prompts, API and MCP access, Agent Analytics, a Looker Studio connector and unlimited workspaces. Premium is $489/month ($422/month billed annually): 400 search prompts. Enterprise is custom, from 1,000 search prompts. Google AI Mode or Gemini cost from $9/month and Claude from $29/month as add-ons at Lite prices. A free trial is offered, with its length not stated.
  • Where it falls short: there is no free plan, and the cheapest plan tracks 15 prompts. Google AI Mode, Gemini and Claude cost extra on every plan. API, MCP and Agent Analytics start on Standard ($189/month billed monthly).

Pages read on 24 September 2026: pricing, home and imprint.

6. Peec AI

Peec AI tracks visibility, position and sentiment in AI answers, with share of voice against competitors. Plans are priced by the number of prompts tracked daily, and every plan includes unlimited users. Self-serve plans track 3 models chosen from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and more, Perplexity included, can be added for a fee. It also analyses the domains and URLs AI engines cite, suggests prompts and actions, and reports on AI crawler visits and referrals. Peec AI GmbH is based in Berlin.

  • Best for: starting AI search tracking in an SEO or content team; finding the sources AI answers cite when they name competitors but not you; and sharing the data with a whole team, since every plan has unlimited users.
  • What it costs (read 17 October 2026): Starter is $95/month billed monthly, or $80/month billed annually: 50 prompts, 3 models, daily tracking and 1 project. Pro is $245/month ($205/month billed annually): 150 prompts and 2 projects. Advanced is $495/month ($420/month billed annually): 350 prompts, 5 projects, multi-country tracking and Looker Studio. Enterprise is custom and billed annually. An additional model costs $35, $85 or $165/month on Starter, Pro or Advanced when billed monthly. A free trial is offered, with its length not stated.
  • Where it falls short: there is no free plan, and the cheapest plan tracks 50 prompts on 3 models. Each extra model costs extra on every self-serve plan. API access and SSO are Enterprise-only, as is tracking of Claude, Grok, DeepSeek and Mistral.

Pages read: pricing on 17 October 2026, home on 24 September 2026.

7. SE Visible

SE Visible is SE Ranking's AI visibility tool for brands and agencies. It tracks prompts daily on ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, recording brand mentions, sentiment, competitors and the domains and URLs cited. It collects answers through each platform's own interface rather than its API. Its AI Sources view groups the most-cited domains by category such as media, blogs and forums, and plans are priced by prompts and projects, with unlimited users.

  • Best for: marketing and PR teams tracking how AI answers describe a brand; managing AI visibility for several client brands; and finding the publications and forums AI engines cite, for outreach.
  • What it costs (read 24 September 2026): Basic is $99/month billed monthly, or $79/month billed annually: 200 prompts, about 30,000 AI answers analysed a month and 3 projects. Core is $189/month ($151/month billed annually): 450 prompts and 5 projects. Plus is $355/month ($284/month billed annually): 1,000 prompts and 10 projects. Custom is by contact. A 10-day free trial is offered.
  • Where it falls short: there is no free plan. Country tracking covers the US, UK, Canada, France, Germany, the Netherlands and Spain, in five languages. Claude, query fan-out analysis and local AI visibility are listed as coming soon.

Pages read on 24 September 2026: SE Visible and SE Ranking's about page.

8. Semrush AI Visibility Toolkit

The AI Visibility Toolkit is Semrush's tool for measuring how brands appear in AI-generated answers. It scores a brand's AI visibility against its competitors, tracks chosen prompts daily on platforms such as ChatGPT and Google AI Mode, researches prompts and topics, reports on sentiment and share of voice, and audits whether AI crawlers can read a site. Adobe completed its acquisition of Semrush on April 28, 2026, and the toolkit is still sold on semrush.com.

  • Best for: adding AI visibility data to a Semrush account already used for SEO; benchmarking share of voice in AI answers against competitors; and finding prompts and topics to target in AI search.
  • What it costs (read 24 September 2026): the toolkit is $99/month: 25 tracked prompts, 1 domain for Brand Performance reports and AI search checks in Site Audit for up to 100 pages. Semrush One bundles it with the SEO toolkit: Starter is $199/month ($165.17/month billed annually) with 50 prompts tracked daily, Pro+ is $299/month ($248.17/month) with 100 prompts, and Advanced is $549/month ($455.67/month) with 200 prompts. Enterprise is custom.
  • Where it falls short: Semrush says a paid subscription is required, so there is no free trial of the toolkit. The $99 toolkit tracks 25 prompts; 50 more cost $60 a month, and each extra domain for Brand Performance costs $99 a month. Each user needs their own toolkit licence, and Brand Performance reports update weekly rather than daily.

Pages read on 24 September 2026: the toolkit's pricing article and the AI visibility page.

9. Scrunch

Scrunch monitors how a brand shows up in AI search, tracking prompts, citations, competitors and sentiment, and audits websites for how AI agents read them. Its Enterprise plan adds the Agent Experience Platform (AXP), which delivers an optimised version of a site to AI agents without changing what people see. The self-serve Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot. Scrunch's about page says it was acquired by Sitecore in 2026 and continues to operate as a standalone platform.

  • Best for: tracking AI visibility across several teams in a mid-size or enterprise brand; controlling what AI agents read on a site without changing the pages people see; and tracking AI visibility for agency clients.
  • What it costs (read 24 September 2026): Core is $250/month: 125 unique prompts, 4 AI platforms, 5 site audits a month, 1 brand workspace, 5 users and 5 competitors. Agency Core is $500/month, as listed in Scrunch's pricing FAQ. Enterprise is custom and has 9 AI platforms. A 7-day free trial of Core becomes a paid plan unless cancelled.
  • Where it falls short: there is no free plan, and Core costs $250 a month after the trial. Core covers four AI platforms, one country, one language and five competitors. API and Looker Studio access, SAML SSO and AXP are Enterprise-only.

Pages read on 24 September 2026: pricing, home and about.

What to do next

Whichever tool you pick, the gaps it finds still have to be closed. Our guide to getting a SaaS product recommended by AI engines covers closing the gaps a tool finds, and how long SEO and AI visibility take for a SaaS company sets month 1, 3 and 6 checkpoints for judging the results. If budget is the constraint, SEO and AI visibility for SaaS startups on a small budget puts the free steps first, because the first half of its steps costs nothing but time. To talk through your own category, book a 30-minute call.

Questions

How much does an AI visibility tool cost?

Among these nine, the lowest listed monthly prices are Otterly.AI Lite at $29 and Cituna Starter at $39; Rankscale's $17 Essentials plan is billed yearly only. Peec AI starts at $95, SE Visible and the Semrush AI Visibility Toolkit at $99, Rankscale Pro at $99, Ahrefs Brand Radar AI at $199, Scrunch at $250 and AthenaHQ at $295. What a plan buys differs as much as the price: Cituna Starter covers 10 buyer prompts on seven engines, Otterly.AI Lite 15 prompts on four, Peec AI Starter 50 prompts on 3 models and SE Visible Basic 200 prompts on five. Prices were read between 24 September and 17 October 2026.

Is there a free AI visibility tool?

AthenaHQ's Essentials plan is free, with $25 of credit (300 credits), and its plans page does not say whether the credit renews. The other eight have no free plan. Rankscale and Scrunch offer 7-day trials, SE Visible 10 days and Cituna 3 days with a card; Otterly.AI and Peec AI offer trials without stating the length. No Brand Radar trial was found for Ahrefs, and Semrush says the toolkit has no free trial. You can also measure by hand, as in our guide to measuring brand visibility in ChatGPT and AI answers.

Do all AI visibility tools track the same AI engines?

No. Cituna checks seven engines, including Claude and Grok, but not Microsoft Copilot. Rankscale lists more than 17. Otterly.AI's plans cover four engines and sell Google AI Mode, Gemini and Claude as add-ons. Peec AI's self-serve plans track 3 models of your choice and Scrunch's Core plan four platforms, with Claude and Gemini on Enterprise only. Check the engines against where your buyers ask before you compare prices.

Some listings on this page may be paid placements.